Celebrity(名人) has become one of the most important representatives of popular culture. Fan

Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
【小题1】Fashion magazines today .A．seldom put models on the coverB．no longer put models on the coverC．need not worry about celebrities’ market potentialD．judge the market potential of every celebrity correctly【小题2】A change in the consumer market can be found today that .A．price rather than brand name is more concernedB．producers prefer models to celebrities for advertisementsC．producers prefer TV actresses to film stars for advertisementsD．quality rather than the outside of products is more concerned【小题3】The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .A．decrease the popularity of a celebrity and the sales of his productsB．damage the image of a celebrity in the eyes of the general publicC．cut short the artistic career of a celebrity in show businessD．influence the price of a celebrity’s products【小题4】The passage is mainly about .A．celebrity and personal styleB．celebrity and market potentialC．celebrity and fashion designD．celebrity and clothing industryA

(答案→)A 解析：试题分析:本文是一篇说明文，说明了名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售【小题1】细节题，由第一段第三行fashion magazines have almost abandoned the practice of putting models on the cover…可以知道今天的时尚杂志很少将模特放在封面，故选A。【小题2】推理题，由第二段第三行they’re started by first-class stars whose products enjoy equal fame with some world top brands.可以推出今天的消费市场发生了改变，人们更关心产品的质量而不是外表。，所以选D。【小题3】推理题，由最后一段倒数第四行Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered可以推出可知任何错误的一步都会降低名人的受欢迎程度和产品的销售。所以选A【小题4】主旨题，由本文的主要意思“名人已成为流行文化的重要代表，但是今天，名人面临更加严峻的尴尬。流行文化圈比以往大，其周转速度也加快，名人每一次的失误都会减少他们的知名度，和他们产品的销售”可以推出文章是关于名人和他们的市场潜力，所以选B

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