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communcation plan是为组织制定如何更有效的实现目标的计划。制定计划是管理者的主要职能，管理者制定计划需要传递信息给中层管理者，中层管理者实施计划需要传递信息给底层管理者，使底层管理者去运营计划，运营计划当中需要底层管理者随着组织层次的升高而不断的反馈信息给制定计划的高层管理者，使高层管理者随时掌握信息作出决策。所以在制定传播计划时，离不开沟通。沟通有两种模式：laswells model和schramm’s model.第一种模式是简单的信息传递，由管理者发送信息给被管理者，被管理者反馈自己意见给管理者，而第二种模式系统的表述了管理者是如何传递信息给被管理者，发送者把头脑里的计划进行编码而生成了信息，通过媒介传送给接受者，由接受者再将收到的信号转译过来，接受者再把自己的思想反馈给发送者。第二种模式注重了传递信息的媒介和反馈机制，还考虑到传播信息时各方面还都受到噪音的影响，所谓噪音的意思是说信息的传递，接收和反馈造成干扰的因素，典型的噪音例如发送者通过写信的媒介去传递信息，但是由于自己字迹模糊不清而造成传递信息的失真，这样的原因就是由于噪音的干扰造成的。如果我是marketing manager,在制定传播计划时，我会注重选择不同的沟通模式去给不同类型的人传递信息，比如我会选择第一种沟通模式面对面的和中层管理者来讨论实施计划并要求他们同样采用第一种沟通模式面对面的方式传递信息给低层管理者，因为这样的沟通方式在传递过程中编码 解码和反馈信息程度都非常好，能够准确表达我所期望制定计划所达到的目标。而我和底层运营管理者我会考虑到选择第二种沟通模式，因为第二种沟通模式考虑到选择传递媒介和反馈信息的重要性，我会采用会议的沟通方式去传递信息和收集反馈信息，我认为这样做可以有效减少传递信息当中的噪音因素还能节省面对面沟通花费大量时间，通过这样的方式检查中层管理者是否正确的把我制定计划的信息传递给低层管理者让他们运营，通过他们的反馈还能及时了解到我制定的计划是否顺利进行，是否达到我期望的目标。低层管理者之间我要求他们采取费用低，人情味低的第二种沟通模式，比如告示板。这样的方式我认为在沟通模式中能够更有效的传递信息和收集反馈信息。

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communication plan help the group make more effective goals. Making plans are supervisor’s main functions, supervisor need to transfer information of this plan to middle managers, middle managers need to note this information to bottom managers to put the plan in to practice, in this operational plan bottom managers need to change when organization level changes and feedback of top manager, let top manager make changes if necessary. So when making implementation plans, managers need to communicate with every person. There are two types of communication: laswells model and schramm’s model. The first type is the supervisor transfer the information to managed, then managed feedback the supervisor, but the second type the supervisor put his plan in the head into information use media to transfer to receiver, then the receiver feedback his own thinking to the supervisor. The second type of communication puts more attention on media and feedback mechanisms, also the noises when transferring information, noise means when transferring information, the interference factors that made during receive and feedback. For example, when the transferor uses writing to transfer information, but the texts aren’t somewhat the same to the original, this distraction is made by noise. I f I am a marketing manager, I will choose different kind of communication model for different kinds of people when I am making implementation plans. For example, I will use the first type, Iaswells model, talk face to face with the middle manager to discuss the practice plan and ask them to use the same type of communication model to transfer this information to bottom manager face to face, because this type of communication is very useful for explaining, understanding and feedbacks. This can also express what exactly the plan shows and the goal. For bottom operation managers, I will choose to use the second communication model, because the second type of communication puts attentions on transfer medias and feedbacks. I will use meeting to transfer information and collect feedbacks. I think by doing it this way, I can decrease the noise that will create during transfer information and would also decrease the time I need to talk face to face to each of the manager. Also, I can know that did middle manager spread the right information of the plan to let them put into practice and from their feedbacks I would know how the operating plan works, does it reach my goal. Between each bottom manager, I will ask them to use the second communication model, low cost and low human touch. For example, use notice board can effectively transfer the information and feedbacks collections.

我就这水平了， 看看吧 = =。

Goal is to organize communcation how to more effectively achieve the goal of the plan. The plan is the main functions of management, managers need to transfer information plan for middle managers, middle managers need to transfer information to the implementation of plans, make the bottom floor manager, operations manager to operation plan to bottom managers with planning and organization level unceasingly to plan the feedback information of top managers, senior managers to make decisions to grasp the information at any time. So, spread in formulating plans cannot communicate. Communication has two modes: laswells schramm 's model and the model is simple, the first kind of mode of information transfer by managers and managers, by sending messages to give his opinion by managers feedback administrators, and the second mode of the management system is to transfer information for managers, the sender by the head of the plan and the generated code, the information transmitted through the media, the recipient to recipients will receive the signal, the recipient translates into his own thoughts to feedback to the sender. The second mode of media attention and information feedback mechanism, also considering the dissemination of information still is the effects of noise, the noise of the so-called mean information transmission, receiving and feedback interference factors, such as the sender of typical noise by writing to media messages, but because of his handwriting vague information distortion caused by the reasons, such as noise interference. If I was in marketing plan, set up, I'll spread to choose a different communication mode to different types of people, such as information I choose the first face-to-face communication mode and middle managers to discuss plans and they also used the first face-to-face communication mode of the information management mode to lower, because that means of communication in the process of coding and decoding and feedback information are very good, degree of exactly what I expected that plan. And I will consider ground operations manager choose the second mode of communication, because the second mode of communication and transmission medium choice considering the importance of information feedback, I'll go by means of communication meeting and collect information feedback, I think it can effectively reduce the noise factors of information can save face to face communication spends a lot of time, through the way of checking whether the right middle managers, I plan to make their operations, lower managers through their feedback can also understand promptly to whether I planned to go smoothly, whether I want to achieve goals. I asked them between low-rise managers to cost is low, the second kind of low human communication mode, such as bulletin board. The way I think in the mode of communication can be more effective and collect information feedback.

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