论文题目《传统元素在包装中的应用》 大家多给点好的资料咯 谢谢啦
- 提问者网友：wodetian
- 2021-04-30 00:38
- 五星知识达人网友：玩世
- 2021-04-30 01:54
传统元素在中国现代包装设计中的应用研究
中文摘要
中国传统文化为我国包装设计工作者提供了取之不尽、用之不竭创意构思的素
材。近几年在国际、国内重要的包装设计比赛中获得大奖的优秀包装设计作品，大都
在设计中融合了传统元素。然而，哪些是传统元素对中国现代包装设计具有特别重要
的意义。本文从下面五个方面来探讨传统元素在中国现代包装设计中的应用。
第一方面，从传统审美哲学上看，“文质兼备”，要求包装设计形式和功能相结合；
“天人合一”提倡人类和万物共生，与大自然和谐相处，与“绿色包装”具有一致性；
“有无相生”与“虚实结合”，要求对于装饰处理要仔细推敲。这些都对现代包装设
计具有指导意义。
第二方面，从材料上说，天然材料和自然再造材料贴近自然、符合绿色环保并能
提高商品文化价值；而模仿传统材料的包装也具有强有力的民族特色和现代感。
第三方面，在传统造型上，饱满大度的器物造型、特殊寓意传统图案为现代包装
设计提供了大量的素材。对称、环行和自由时空的传统构图方式，也给现代包装设计
提供了丰富的设计方法。
第四方面，在文字上，汉字具有强烈的象形性和装饰性。汉字和书法提倡整体的
和谐与均衡的编排方式。这些都为现代包装设计中的文字设计提供了广阔的空间。
第五方面，对于传统色彩来说，“五色”以其深厚的文化内涵和象征意义，一直
活跃于中国的艺术表现中。因此，在中国现代包装设计中，不得不注意传统色彩用色
习惯和使用范围，并根据具体的商品和区域特性，有选择的使用传统色彩。
总之，传统元素在中国现代包装设计中的应用，将使商品更具有吸引力、号召力
和竞争力。
关键词：传统元素、包装设计、审美哲学、传统造型、传统色彩
作者:周洁
导师：姜竹松inese Modern Packing Design Abstract
II
A Study of The Usage of Traditional Elements in Chinese
Modern Packing Design
Abstract
Chinese traditional culture provides our packing designers with infinite materials and
vast source of innovative ideas.In recent years,most of the packing designs,which were
awarded with renowned prizes in both national and international competitions,benefited a
lot from the use of traditional elements.However,it is of great importance to Chinese
modern packing design as to what elements should be classified into traditional category.
This essay tends to analyze the appliance of Chinese traditional elements in Chinese
modern packing design from the following five aspects.
Firstly,the traditional aesthetic philosophy.The idea that“the unity of exterior and
interior”requires that packing design should combine external form with internal function.
Another traditional philosophical viewpoint thinks that man and universe are in one unity.
It stresses the coexistence of human and other life forms on earth,and also the harmony
between human and the nature as a whole,which is in accordance with the idea of
environmental protestation packing.The third notion,known as the combination of the
abstract and the concrete,means designers should be extremely cautious and careful in
dealing with packing design.All these three traditional philosophical ideas,to some extent,
can be considered as guidance to our modern packing design.
Secondly,the materials.Generally speaking,the natural materials and the artificially
–possessed natural materials all originate from the nature.They are all in conformity with
the environmental protection standard,thus can enhance the cultural value of certain
products.Those packing design using the simulation of traditional materials are also
characterized with unique national traits and modern sense.
Thirdly,traditional design.Those container,featured with a sense of completeness and
grandeur,such as pots and jars,together with those traditional graphics with special
implication,all can be referred to and studied by modern packing designers.In addition,
the traditional ways of graphic designs,for instance,symmetry,round and the freeinese Modern Packing Design Abstract
III
combination of time and space also render modern packing designers with a variety of
access to drawing upon.
Fourthly,Chinese character has both symbolic meaning and decorative effects.
Character and calligraphy place a lot of emphasis upon their overall layout in terms of
achieving an effect of balance and harmony,from which designers also can learn a lot.
Fifthly,as to traditional usage of colors,the“Five Colors”,known for their profound
cultural value and deep symbolic meaning,have always been playing an active part in
Chinese modern packing practice.Therefore,attention should be specially paid to the
proper use habits and the usage range of traditional colors.Designers should be careful in
the choice of traditional colors by allowing for the difference in market and product
properties.
In all,the use of traditional elements in Chinese modern packing design will
strengthen the competitive ability of products and make them more popular and appealing
to customers.
Key words:traditional elements,packing design,aesthetic philosophy,traditional
design,traditional colors.
Written by Zhou Jie
Supervised by Jiang ZhusongI
目录
引言......................................................1
一、传统审美哲学在中国现代包装设计中的现实意义...............4
1.1“文质兼备”.........................................4
1.2“天人合一”.........................................4
1.3“有无相生”与“虚实结合”...........................5
二、传统包装材料在中国现代包装设计中的应用...................6
2.1天然材料.............................................6
2.2自然再造材料.........................................8
2.3现代包装设计中对传统材料的模仿......................10
三、传统造型在中国现代包装设计中的再认识....................12
3.1饱满大度的立体造型..................................12
3.2寓意深刻的传统图案..................................15
3.3传统的构图方式......................................17
四、汉字和书法在中国现代包装设计中的表现....................19
4.1汉字的象形性和装饰性................................19
4.2书法的特点..........................................21
4.3汉字的编排..........................................22
五、传统色彩在中国现代包装设计中的使用......................24
5.1传统色彩的文化内涵和象征意义........................24.................................26
5.3传统色彩的适用范围..................................27
六、结论..................................................29
参考文献....................................................31
攻读硕士期间公开发表的论文..................................35
致谢......................................................36
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