案例简介怎么写幼儿园,求英文案例的来源！ 10分
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解决时间 2021-05-12 21:56
- 提问者网友：骑士
- 2021-05-12 10:13
案例简介怎么写幼儿园,求英文案例的来源！ 10分
最佳答案
- 五星知识达人网友：何以畏孤独
- 2021-05-12 11:48
Opening the Door to Sales on Two Coasts
What's yellow and blue, as large as seven football fields, and filled from floor to ceiling with furniture? The an-swer, as millions of shoppers from Budapest to Burbank have learned, is an Ikea store. Based in Denmark, Ikea operates more than 139 warehouse-sized furniture stores in 28 countries. The retailer opens between five and ten out-lets every year, and no two grand-opening advertising campaigns are exactly alike, because no two audiences are exactly alike. For instance, when Ikea opened stores in Elizabeth, New Jersey; Burbank; California; and Manhattan, New York; Ikea president Anders Moberg knew that the markets for each of these stores were as different as Coney Island hot dogs and avocado salad.
Ikea's international success has been anything but an overnight phenomenon. Founder Ingvar Kamprad came up with the company name in 1943 by combining his own initials with the first letter of his farm, Elmtaryd, and the first letter of his native parish, Agunnaryd (similar to a county in the United States). His first furniture showroom was in southern Sweden and featured bargain prices for simple but stylishly functional designs. How-ever, it wasn't until he opened his Stockholm store, in 1965, that Kamprad put into practice the marketing con-cepts that now distinguish Ikea from its competitors: moderate prices, quality products, and a pleasant shop-ping environment. .
Going to an Ikea store is ......余下全文>>
What's yellow and blue, as large as seven football fields, and filled from floor to ceiling with furniture? The an-swer, as millions of shoppers from Budapest to Burbank have learned, is an Ikea store. Based in Denmark, Ikea operates more than 139 warehouse-sized furniture stores in 28 countries. The retailer opens between five and ten out-lets every year, and no two grand-opening advertising campaigns are exactly alike, because no two audiences are exactly alike. For instance, when Ikea opened stores in Elizabeth, New Jersey; Burbank; California; and Manhattan, New York; Ikea president Anders Moberg knew that the markets for each of these stores were as different as Coney Island hot dogs and avocado salad.
Ikea's international success has been anything but an overnight phenomenon. Founder Ingvar Kamprad came up with the company name in 1943 by combining his own initials with the first letter of his farm, Elmtaryd, and the first letter of his native parish, Agunnaryd (similar to a county in the United States). His first furniture showroom was in southern Sweden and featured bargain prices for simple but stylishly functional designs. How-ever, it wasn't until he opened his Stockholm store, in 1965, that Kamprad put into practice the marketing con-cepts that now distinguish Ikea from its competitors: moderate prices, quality products, and a pleasant shop-ping environment. .
Going to an Ikea store is ......余下全文>>
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