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急急急急!翻译!FT中文网宜家“中国配方”的英文视频,请问哪位仁兄可以帮我把它用文字形式表现出来啊?

答案:1  悬赏:40  手机版
解决时间 2021-03-27 20:11
  • 提问者网友:我一贱你就笑
  • 2021-03-27 08:24
急急急急!翻译!FT中文网宜家“中国配方”的英文视频,请问哪位仁兄可以帮我把它用文字形式表现出来啊?
最佳答案
  • 五星知识达人网友:千夜
  • 2021-03-27 09:28
IKEA is a familiar brand all over the world but in China it is more than just a place to buy flatpack furniture and kitchenware. The Swedish home furnishing giant Beijing store is more like a museum to modern aspiration and consumption. Many Beijingers visit the store not because they want to buy anything but because they want to get a taste of modern, comfortable lifestyle.

这里是中国女孩子的一段话(因为有英文字幕,这里就不写了)

This is the busiest IKEA’s store in the world. 6.5 million people expect to come to the door this year alone. But compared to the rest of the store, the checkout here behind me is conspicuously empty. While prices in this store are about half what they are in the developed markets like UK, the average customer only spends about one third of the western counterparts.
Fundamentally the difference is the income levels that the customer has and what they spend their money on. This is very different to some of the markets in the world.
Many of the shoppers who come through the door here just for an outing. Just spend the day perusing the store’s shiny displays or just take a rest and dream about consumption.

这里是中国老太太说的话(因为有字幕所以也不打了)

IKEA puts up with people sleeping on the displays and spending very little because China’s economy is expanding so rapidly. The company expects these people to eventually enter the middle class and start spending here as well.
I hear from (sometimes from) my foreign customers, they will say ‘oh why do you allow this? Why do you allow these people to sit on the sofas and fall asleep? Sleeping in the beds, for example.’ But again, we see it is a fantastic sigh that people find this environment comfortable. They are inspired. They are maybe they have a dream or idea that want to take this home, to their own places. So again, we have little or no concern for this at all. We actually like it a lot, to be fair.
IKEA clearly has a formula that is popular with Chinese methods. But in China, success almost always breeds imitation. These women are taking detail notes of entire product lines, that likely to be reproduced elsewhere and sold for fraction of the class.
Unlike most Chinese stores which do their best to stop people copying their products, IKEA allows people to openly take photographs of their displays. In the Beijing store, some brave entrepreneurs even roam the shop floor, trying to solicit customers to buy their knockoff goods outside.
But for the full experience the modern, aspirational lifestyle, nothing beats the real thing.
I’m 某某某, Beijing correspondent for Financial Times, at the IKEA’s store in Beijing.

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