根据目前酒店情况，首先树立“以市场为先导，以销售为龙头”的思想；为了更好的开展销售工作，制定营销方案、市场推广计划，并在工作中逐步实施。
第一章 目标任务
一、 客房目标任务： 万元/年。
二、 餐饮目标任务： 万元/年。
三、 起止时间：自某年某月—某年某月。
第二章 形势分析
一、市场形势
1、2001年全市酒店客房10000余间，预计今年还会增加1~2个酒店相继开业。
2、竞争形势会相当激烈，“僧多粥少”的现象不会有明显改善，削价竞争仍会持续。
3、今年与本店竞争团队市场的酒店有：
4、与本店竞争散客市场的有：
5、预测：新酒店相继开业团队竞争更加激烈；散客市场仍保持平衡；会议市场潜力很大。
二、竞争优、劣势
1、三星级酒店地理位置好。
2、老三星酒店知名度高、客房品种全。
3、 餐饮、会务设施全。
4、 四周高星级酒店包围、设施设备虽翻新，但与周围酒店相比还是有差距。
第三章 市场定位
作为市内中档旅游商务型酒店，充分发挥酒店地理位置优势，餐饮、会务设施优势，瞄准中层次消费群体：（1）国内标准团队。（2）境外旅游团队。（3）中档的的商务散客。（4）各型会议。
第四章 不同季节营销策略
在本章节中根据淡旺季不同月份、各黄金周制定了不同的价格，月日团队、散客比例，每天营业收入，月度完成任务及各月份工作重点。
第五章 市场推广方法
开拓市场没有多大捷径可走，吃苦是最根本的出路。为什么这样说，因为准确的定位、合理的房价、良好的合作信誉都具备的同时，信息输出（宣传促销）是最关键。酒店销售在广告宣传上不可能象做日用品，大量投放媒体广告，即使有也是小范围内在开业初期，那么人员促销是最主要的手段。所以定期回访是最重要的。
谁帮忙翻译下，不要在线翻译的，急！！
答案:1 悬赏:10 手机版
解决时间 2021-04-23 12:08
- 提问者网友：龅牙恐龙妹
- 2021-04-23 07:19
最佳答案
- 五星知识达人网友：天凉才是好个秋
- 2021-04-23 07:28
According to the current situation, first hotel "taking the market as the guide, with sales for leading thoughts, In order to expand the sales job, formulate marketing solutions, marketing planning, and implementation in work.
Chapter one goal
A guest, goals and tasks: yuan/year.
Second, catering goals and tasks: yuan/year.
Third, start-stop time: since the hour and the hour and --.
The second chapter situation analysis
A, the market situation
1, 2001, hotel rooms, 10,000 expected this year will increase 1 ~ 2 hotel opening one.
2, the competition will be quite intense situation, "the phenomenon of" programme will be improved obviously, price competition will continue.
3 this year, with our competitive team market hotels are:
4 and the market competition is our F.I.T:
5 and prediction: new hotel opening team have more competitive, Casualclient markets remain balanced, Meeting a potential market.
Second, the competitive advantages and disadvantages
1 three-star hotel, the geographical position is good.
2, the old samsung hotel rooms all varieties, high popularity.
3, catering, meeting facilities.
4, surrounded by high star-rated hotels around facilities, though, but compared with the surrounding hotel or a gap.
The third chapter market positioning
As business hotel in the midrange tourist, give full play to the hotel, catering, geographical position, aimed at meeting facilities of consumer groups: (1) the national standard. (2) overseas tourism group. (3) middle-grade business individuals. (4) each meeting.
Chapter four seasons marketing strategy
In this chapter, the subject in different according to different prices for a week, month, day, individual and team proportion, monthly income and each month to finish the task.
The fifth chapter market promotion methods
To expand the market without much shortcut, suffering is the fundamental way out. Why do you say that, because the accurate positioning, reasonable prices and good cooperation prestige have at the same time, the information output (promotion) is the key. Hotel sales in advertising on the impossible, as do daily necessities, even if have launched media advertising business scope is small, so early inner staff promotion is the main means. So regularly visit is the most important.
Chapter one goal
A guest, goals and tasks: yuan/year.
Second, catering goals and tasks: yuan/year.
Third, start-stop time: since the hour and the hour and --.
The second chapter situation analysis
A, the market situation
1, 2001, hotel rooms, 10,000 expected this year will increase 1 ~ 2 hotel opening one.
2, the competition will be quite intense situation, "the phenomenon of" programme will be improved obviously, price competition will continue.
3 this year, with our competitive team market hotels are:
4 and the market competition is our F.I.T:
5 and prediction: new hotel opening team have more competitive, Casualclient markets remain balanced, Meeting a potential market.
Second, the competitive advantages and disadvantages
1 three-star hotel, the geographical position is good.
2, the old samsung hotel rooms all varieties, high popularity.
3, catering, meeting facilities.
4, surrounded by high star-rated hotels around facilities, though, but compared with the surrounding hotel or a gap.
The third chapter market positioning
As business hotel in the midrange tourist, give full play to the hotel, catering, geographical position, aimed at meeting facilities of consumer groups: (1) the national standard. (2) overseas tourism group. (3) middle-grade business individuals. (4) each meeting.
Chapter four seasons marketing strategy
In this chapter, the subject in different according to different prices for a week, month, day, individual and team proportion, monthly income and each month to finish the task.
The fifth chapter market promotion methods
To expand the market without much shortcut, suffering is the fundamental way out. Why do you say that, because the accurate positioning, reasonable prices and good cooperation prestige have at the same time, the information output (promotion) is the key. Hotel sales in advertising on the impossible, as do daily necessities, even if have launched media advertising business scope is small, so early inner staff promotion is the main means. So regularly visit is the most important.
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