谁能帮我把 题目：雀巢在中国的本土化市场策略分析 翻译成英语,不要机器译的

题目：雀巢在中国的本土化市场策略分析

随着世界经济的不断发展，经济全球化趋势的加强，为了更好地适应东道国的经济环境，更好地合理利用和配置当地资源，增强自己的优势，跨国公司开始在全球营销战略的指导下，因地制宜地实施本土化经营策略。
在此背景下，本文以雀巢公司的跨国经营为例，阐述了跨国公司本土化的相关概念，并对本土化的动因和策略进行了分析。在理论分析的基础上，本文进一步研究了雀巢在中国本土化的营销环境，同时通过SWOT分析方法，分析了雀巢本土化的优势、劣势、机会和威胁，阐述了雀巢在中国的本土化策略。最后，本文进一步总结了对中国企业跨国发展具有实际借鉴意义的相关启示和建议。


关键词：跨国公司 雀巢公司 SWOT分析 本土化

The strategy analysis of Nestle's localization marketing in China

With the continuous development of the world economy, the trend of economic globalization, in order to better adapt to strengthen the economic environment, the host country better reasonable use and allocation of resources, strengthen their local advantages, multinational companies began in global marketing strategy, under the guidance of local localization operation strategy. In this background, this paper takes the nestle multinational business as an example, this paper expounds the concepts of the localization of the multinational company, and the localization of reason and strategy are analyzed. On the basis of theoretical analysis, this paper further studies of localization in China, the nestle marketing environment, and through the analysis method of SWOT analysis, the localization of nestle strengths, weaknesses, opportunities and threats, and expounds the nestle in China localization strategy. Finally, this paper further summarizes the development of Chinese enterprises has practical significance and the related Suggestions.

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