根据下面材料，回答题。AdvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegat

共享题干题根据下面材料，回答题。 Advertising The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money. Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，大卡) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer's real concerns.Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.1.[不定向选择题]The passage is mainly about__________.A.how to make a wise buying decision B.ways to protect the interests of the consumer C.the positive and negative, aspects of advertising D.the function of advertisements in promoting sale 2.[不定向选择题]The reason why the bread advertisement is misleading is that__________.A.thin slices of bread could contain more calorie B.the loaf was cut into regular slice C.the bread was not genuine bread D.the total number of calories in the loaf remained the same

1.参考答案：C
参考解析：主旨题。题干：本文的主旨是__________。根据上述语篇分析，本文主题十分明确。短文第一句是主题句，据此也可确定答案。故C为正确答案。?
2.参考答案：D
参考解析：细节题。题干：面包的广告有误导性是因为__________。本题问及第二段关于bread的实例，由该段最后两句两个but后对实情的剖析可确定答案。因此D为正确选项。?3.[不定向选择题]It can be inferred, from the passage that a smart consumer should__________.A.think carefully about the benefits described in the advertisement B.guard against the deceiving nature of advertisement C.be familiar with various advertising strategie D.avoid buying products that have strong emotional appeal

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