谁能帮我翻译一下啊 跪求啊 论文用 谢谢了

我国的汽车流通业近年来虽然发展迅猛，但与发达国家成熟的汽车产业相比有很大的差距。主要表现在：市场化程度不高，相当数量的汽车经销商规模小，资金实力和向消费者提供服务的能力较弱，相对于生产企业来说，销售商还处在一种弱势地位，对汽车制造商有较强的依附性；国内的汽车营销管理仍处于体系不健全、方式落后、售后服务差、融资消费刚起步的状态。借鉴发达国家的经验，我国的汽车流通业应从以下几方面加以改进：
（1）提高售后服务质量，实现从“卖汽车”向“卖服务”的跨越。
汽车整车销售利润在整个产业链利润构成中仅占20％，零部件供应占20％，而50％～60％的利润则是由服务环节产生的，包括维修、保养、检测、救援等。一些跨国汽车公司较早地提出并建立了客户关系管理中心。我国汽车行业往往忽视售后服务，导致了汽车销售业相对落后、缺乏竞争力，具体表现在：专业化维修部门以及各品牌汽车的特约维修网点较少，维修的技术水平和服务质量也不尽如人意；汽车保养技术培训、跟踪服务等方面的服务更是很少有人问津。为此，我们必须进一步建立和完善售后服务体系。首先，提高汽车售后服务的专业化水平。一方面要加强维修人员的技术培训，提高维修保养人员的技术素质和服务水平，另一方面还要对售后服务网点进行认真清理整顿。其次，随着消费者的消费心理和消费行为趋于理性，他们将更多地把目光投向那些能够保证自己汽车维护的全过程，因此除了维修外，还应积极开展汽车维护和保养业务。
（2）加强与银行或汽车信贷公司合作，开展汽车信贷服务。
福特汽车信贷公司是全球最大的专业化汽车融资公司，公司“一手托三家”——制造环节、流通环节和消费环节，共同构成一条封闭循环的产业链，确保了福特汽车公司的强势地位。汽车金融信贷服务已经成为汽车产业价值链中最有价值的环节。这个最有价值的环节恰恰是中国汽车业最薄弱的环节，这主要因为我国目前的分期付款服务标准太高、利率偏高、首期付款额过高，而且没有一套可靠的资信调查系统，没有信用记录体系，有关担保的法律仍不完善，业务结构有很大的风险。因此，我们要进一步改革商业信贷体系，建立信用信息库，对个人和单位信用情况做出记录，作为评估依据，确定信用等级。银行和汽车财务公司等金融机构则学习借鉴外国汽车信贷公司的专业经验，推广汽车信贷业务。
（3）开展二手车业务，形成新车和旧车“两条腿”走路的局面。
虽然我国二手车交易市场数目众多，但我国二手车市场还很不成熟，乱征税费现象严重、缺乏有效的价格评估与质量保证体系，二手车评估专业人才的缺乏、交易手续繁琐是制约二手车交易发展的瓶颈。由于二手车市场是新车消费的催化剂，整车公司从战略上推动二手车市场的建设应成为汽车营销战略的一部分。

Chinese automobile circulation industry while developing rapidly in recent years, but compared with developed country mature automobile industry has very big disparity. Mainly displays in: the degree of marketization is not high, a significant number of car dealers small scale, financial strength and are less able to provide services to consumers, relative to the production enterprise, dealers are still in a weak position, for carmakers have strong dependent; Domestic car sales management is still in the system is not sound, backward way, poor after-sales services, financing consumption startup state. Based on the experience of the developed countries, Chinese automobile circulation industry should be improved the following several aspects: (1) improve the quality of after-sales service, from "auto" to "selling services". Motor vehicle sales profit in the whole industry chain constitute only 20%, in the parts supply 20%, and 50% ~ 60% of the profit is generated by the service, including repair, maintenance, testing, rescue, etc. Some multinational auto companies earlier proposed and established a customer relationship management center. Our country automobile industry tend to ignore the after-sales service, selling cars led to the relatively backward, lack of competitiveness, the specific performance in: professional maintenance department and the various brands contributing maintenance points less, maintenance of technical level and service quality is not satisfactory; Vehicle maintenance technical training, tracking services, services are few takers. To this end, we must further establish and perfect after-sale service system. First, improve the level of auto after-sales service professional. On the one hand must strengthen the technical training of maintenance personnel, improve the level of maintenance personnel's technical quality and services, on the other hand also for serious rectification of after-sales service network. Secondly, as consumers consumer psychology and consumer behavior tend to be more rational, they will put more attention to those who can guarantee their car maintenance process, so in addition to maintenance, but should also actively carry out automobile maintenance and maintenance business. (2) to strengthen cooperation with Banks or car credit company, auto credit services. Ford motor credit company is the world's largest professional automotive finance company, the company with three - manufacturing, circulation, and consumption link, constitute a closed circulation industry chain, ensure the strong position of the ford motor company. Automobile finance credit services has become the most valuable in the automobile industry value chain link. This most valuable links is precisely China's auto industry, the most weak link, this is mainly because our country at present the service standard is too high, the interest rate on the high side, the first instalment payment is too high, and there is no a set of reliable credit investigation system, no credit record system, the guarantee law is still not perfect, the business structure there is a big risk. Therefore, we should further reform of commercial credit system, establish credit database, and credit status of individuals and units to make record, as the evaluation basis, determine the credit rating. Banks and auto finance companies, financial institutions, such as to learn from foreign auto credit company, professional experience, promotion of auto credit business. (3) to carry out the used car business, the formation of new car and old car "walking on two legs". Although numerous used car trade market in China, the second-hand car market in China is still very immature, disorderly phenomenon serious fees, lack of effective price assessment and quality assurance system, used car evaluation is the lack of professional talents, trading formalities trival, restrain the development of second-hand car trading. Due to the used-car market ACTS as a catalyst for new car consumption, vehicle company strategically promote the construction of the used-car market should be part of the automobile marketing strategy.

China automobilecirculation industryin recent years,althoughthe rapid development,butwith the developed countrymature automobileindustrythere is a large gap compared.Mainly displays in:the degree of marketizationis not high,a considerable number ofautomobile dealersin small scale,financial strength andprovide services to theconsumer's ability is weak,compared to theproduction enterprises,distributorsis still in aweak position,havestronger depending onthe auto makers;automobile marketing managementin our countryis still in thesystem is not perfect,wayafter saleservice,backward,poorfinancingconsumptionfledglingstate.Learn from the experience of developed countries,China's autoindustryfrom the following several aspectsto be improved: (1)to improvecustomer servicequality of service,from "sell cars"to "sell" span. Automobile salesprofitin the whole industry chainprofitaccounted for only20%,spare parts supplyaccounted for 20%,and50%~ 60% of theprofitisgenerated by theservice sectors,includingrepair,maintenance,testing,and rescue.Some multinationalcompaniespresented earlierand the establishment of thecenter ofcustomer relationship management.China's autoindustrytend to neglect theafter saleservice,led to theauto salesindustry is relatively backward,the lack of competitiveness,specifically manifested in: the professionalrepairdepartment andeach brand of carspecial repair outletslessrepair,technicallevel and servicequality is notjust as one wishes;vehicle maintenancetechnical training,tracking serviceand other servicesis rarelypeople interested in.Therefore,we mustfurther establish and perfectafter saleservice system.First of all,to improve the level ofspecialized automobileafter saleservice.On the one handto strengthen thetechnical training ofrepairpersonnelrepairmaintenance personnel,improvethequalityand level of service,on the other hand alsoseriouslyrectification of theafter saleservice network.Secondly,with theconsumer psychology and consumerbehavior tends to berational,theywill be morefocused onthose who canensure the whole process ofown carmaintenance,in addition torepair,should also actively carry outvehicle maintenanceandmaintenance business. (2)to strengthen cooperation with thebank or autoCredit Company,the auto loanservice. Ford Motor Credit Co is the world's largestprofessional autoFinance Companies,Ltd."hand holdingthree"--manufacturing,circulation and consumption,together constitutea closedloopindustrial chain,to ensure that theFord Motor Company's strong position.Automobile financial creditservicehas become the most valuableautomotive industry valuechainlink.Themost valuablepart ofitis the weakest part of Chineseauto industry,this is mainly becauseChina's currentinstallments of servicestandards are too high,higher interest rates,down paymentis too high,andnot a set ofreliablecredit investigationsystem,nocredit record system,the guaranteelawis still not perfect,the business structurethere is a great risk.Therefore,we should furtherreform of commercialcreditsystem,the establishment of creditinformation database,to make therecord of thecredit status ofindividuals and units,as abasis for assessment,determine the credit ratings.Financial institutionssuch asbanks andautofinance companyisprofessional learningexperienceof foreignauto Credit Company,promotion of carcredit business. (3)in second-hand car business,the formation ofnew and used cars"two legs" to walk. Although thenumber ofChina'ssecond-hand car tradingmarket of many,but our countrysecond-hand carmarket is not very mature,disorderly levytaxesphenomenon is serious,lack of priceevaluation and qualityguaranteesystem,assessment of second-hand carthe lack of professional talents,transactions cumbersomeisthe bottleneck restricting thedevelopment ofsecond-hand cartrading.Because thesecond-hand car marketis a catalyst fornew carconsumption,vehiclecompanyfrom the strategyto promote the construction ofthe second-hand car marketshould be a part ofcar marketing strategy

如以上回答内容为低俗、色情、不良、暴力、侵权、涉及违法等信息，可以点下面链接进行举报！

点此我要举报以上问答信息