产品可以是电脑、手机等，600字左右，难度不要过大，有好心人帮帮忙么。急求。
有的话留联系方式哈 不要直接粘过来
急需要一篇中英文对照的“产品介绍”文章，网上不好搜到的那种，600字左右，希望大家给予帮助！
答案:2 悬赏:70 手机版
解决时间 2021-02-27 09:49
- 提问者网友：我一贱你就笑
- 2021-02-26 16:17
最佳答案
- 五星知识达人网友：独行浪子会拥风
- 2021-02-26 17:30
How to Create a Product PresentationOverview and Objective of the Presentation
Product presentations are an important part of
selling your product to prospective customers. In many cases, this
will be the customer's first introduction to
your company and potentially your product. First impressions are
critical. There are also times when it is important to sell your product
to the
people inside your company as well as investors. Proper preparation
is vital to presenting your product in the
best light possible.
The objective of the product presentation is different
depending upon the target audience and the presentation should be adjusted
accordingly. It is important to
know your audience and why they are interested enough to hear your
presentation.Points to Consider
Before you even start building your presentation, be sure you know the following information:
Objective/call
to action - At the end of your product presentation you want something to
happen, either you want a customer to move forward to evaluate your product,
your management to buy into what you are doing with the product, your sales people
eager to sell your product, or an investor or your management to provide
additional funding of your product.
Target audience
- Who are you giving the presentation to? (Prospective customers,
investors, management) What is their industry like right
now? What are their needs and immediate concerns? What are their
individual goals? Where is their pain?
Orientation -
How much does your audience know of your product and other
similar
products? What is special
about the way this audience looks at your product? Do they have
any preconceived notions? Are they looking at competitors? If so, which
ones? What are their special interests?
Target
presenter - Who will be giving the presentation(you, sales
person, company executive)?
It is helpful to write the above information down
before building the product presentation so that you can go back and review it if
you get stuck on any given point. You
will want to refer to it later to make sure the presentation meets the
objective and you will also need it for doing practice runs.
Once you have your basic product presentation, it can be
modified for other presenters and other audiences, but it is important to
have a target audience and a target objective when building the initial
presentation. Failure to do so
can result in a presentation that doesn't speak to the audience and one
that is not focused on their needs.Outline of the Product Presentation
The following is a basic outline for a product
presentation. You will note
that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two
minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your
point will be drowned out in detail.
1)
Introduction - This is normally just a title slide where the
speaker introduces themselves, and the point of the product presentation.
This is where you want to hook your audience and tell them what is in
it for them. If you are not
going to be giving the presentation you may want to have a note slide
with the point on it. (1-2 slides)
2)
Agenda - An agenda is optional, but provides you with an
your opportunity to tell your audience what you are going to cover in your
presentation. It avoids
people asking questions early in the presentation about material you will be
covering later. (1 slide)
3)
Company Information - This is a way to establish
credibility and to make the audience feel
comfortable with your company. Ways
to do this include customer lists, high-profile executives or
advisors,
information on funding (if a private company), awards and major
milestones. Don't spend too much time on this, you don't want your
audience falling asleep. In fact, in my more recent presentations I
have moved this to the back, after I have the audience's attention.
4)
Positioning - Successful products have a unique technology
or positioning that sets them apart from other products on the market.
You want to introduce this aspect of your product up front to let
your audience know how your product is different and why they should listen
to the rest of your presentation. Use this as an attention getter.
This should be done in terms of the problem that they have and that you are solving with your
product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise
prior to building your presentation is very helpful. This part of your
presentation must be very crisp and to the point. (1-5 slides)
5)
Product description - Clearly describe your product in terms
that your audience will understand.
It may be helpful to have a chart with the product components.
You want to give the audience a frame of reference for the features
and benefits that they are going to see.
You also want them to know how your product fits into their existing
environment. Show how the
product interfaces with other products or systems they may be using. (1-2
slides)
6)
Clearly articulated benefits as they relate to your target
audience - You can use a features and
benefits list or just walk through the features and benefits.
Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the
product, but your audience should have them clearly called out and they must
relate to their needs.
(1- 5 slides)
7)
Examples/successes - At this point in the presentation your
audience should be familiar with your product and why it is different and
better. In order to drive this
point home use examples of how your product is being used and how customers
have benefited from the product. (1-3 slides)
8)
Closing argument - This is your opportunity for a 'call to
action'. You want summarize
your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation.
Product presentations are an important part of
selling your product to prospective customers. In many cases, this
will be the customer's first introduction to
your company and potentially your product. First impressions are
critical. There are also times when it is important to sell your product
to the
people inside your company as well as investors. Proper preparation
is vital to presenting your product in the
best light possible.
The objective of the product presentation is different
depending upon the target audience and the presentation should be adjusted
accordingly. It is important to
know your audience and why they are interested enough to hear your
presentation.Points to Consider
Before you even start building your presentation, be sure you know the following information:
Objective/call
to action - At the end of your product presentation you want something to
happen, either you want a customer to move forward to evaluate your product,
your management to buy into what you are doing with the product, your sales people
eager to sell your product, or an investor or your management to provide
additional funding of your product.
Target audience
- Who are you giving the presentation to? (Prospective customers,
investors, management) What is their industry like right
now? What are their needs and immediate concerns? What are their
individual goals? Where is their pain?
Orientation -
How much does your audience know of your product and other
similar
products? What is special
about the way this audience looks at your product? Do they have
any preconceived notions? Are they looking at competitors? If so, which
ones? What are their special interests?
Target
presenter - Who will be giving the presentation(you, sales
person, company executive)?
It is helpful to write the above information down
before building the product presentation so that you can go back and review it if
you get stuck on any given point. You
will want to refer to it later to make sure the presentation meets the
objective and you will also need it for doing practice runs.
Once you have your basic product presentation, it can be
modified for other presenters and other audiences, but it is important to
have a target audience and a target objective when building the initial
presentation. Failure to do so
can result in a presentation that doesn't speak to the audience and one
that is not focused on their needs.Outline of the Product Presentation
The following is a basic outline for a product
presentation. You will note
that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two
minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your
point will be drowned out in detail.
1)
Introduction - This is normally just a title slide where the
speaker introduces themselves, and the point of the product presentation.
This is where you want to hook your audience and tell them what is in
it for them. If you are not
going to be giving the presentation you may want to have a note slide
with the point on it. (1-2 slides)
2)
Agenda - An agenda is optional, but provides you with an
your opportunity to tell your audience what you are going to cover in your
presentation. It avoids
people asking questions early in the presentation about material you will be
covering later. (1 slide)
3)
Company Information - This is a way to establish
credibility and to make the audience feel
comfortable with your company. Ways
to do this include customer lists, high-profile executives or
advisors,
information on funding (if a private company), awards and major
milestones. Don't spend too much time on this, you don't want your
audience falling asleep. In fact, in my more recent presentations I
have moved this to the back, after I have the audience's attention.
4)
Positioning - Successful products have a unique technology
or positioning that sets them apart from other products on the market.
You want to introduce this aspect of your product up front to let
your audience know how your product is different and why they should listen
to the rest of your presentation. Use this as an attention getter.
This should be done in terms of the problem that they have and that you are solving with your
product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise
prior to building your presentation is very helpful. This part of your
presentation must be very crisp and to the point. (1-5 slides)
5)
Product description - Clearly describe your product in terms
that your audience will understand.
It may be helpful to have a chart with the product components.
You want to give the audience a frame of reference for the features
and benefits that they are going to see.
You also want them to know how your product fits into their existing
environment. Show how the
product interfaces with other products or systems they may be using. (1-2
slides)
6)
Clearly articulated benefits as they relate to your target
audience - You can use a features and
benefits list or just walk through the features and benefits.
Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the
product, but your audience should have them clearly called out and they must
relate to their needs.
(1- 5 slides)
7)
Examples/successes - At this point in the presentation your
audience should be familiar with your product and why it is different and
better. In order to drive this
point home use examples of how your product is being used and how customers
have benefited from the product. (1-3 slides)
8)
Closing argument - This is your opportunity for a 'call to
action'. You want summarize
your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation.
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- 1楼网友：几近狂妄
- 2021-02-26 18:28
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