什么样的广告才是优秀的广告英语作文
答案:2 悬赏:60 手机版
解决时间 2021-02-08 12:50
- 提问者网友：寂寞梧桐
- 2021-02-08 08:16
什么样的广告才是优秀的广告英语作文
最佳答案
- 五星知识达人网友：十年萤火照君眠
- 2021-02-08 09:29
英语作文:
什么样的广告才是优秀的广告?
What makes an outstanding Ad?
Contrary to what many think, it is not hard to create a good ad. There are many great ads that may appear very different on the surface, but ultimately all follow a simple rule: less is more.
In any advertisement, the timeframe you have to make an impression on your audience is limited to seconds. For billboard and print ads, this may be as little as 3-5 seconds; for radio and television, 30 seconds is usually standard. This limited time and space may encourage the notion that the ad or commercial must be full to the brim with information. This is misleading, and merely creates a cluttered, schizophrenic ad that becomes lost among similar amateur efforts. It is far more effective to develop a concise, coherent ad that appeals well to its audience.
A good ad:
Connects with its audience.
Is memorable and easily recalled.
Provides information quickly and succinctly.
Doesn't confuse the viewer or make them hunt for the pertinent information.
Calls the viewer to action.
It's okay to have white spaces, pauses, slow pans, or other elements that some might call a “waste” of space. Effective advertising does not lambaste the viewer with information; it allows room for the message to get the audience's attention and connect.
What makes a good print ad? A good print ad is composed of four elements:
A provocative image.
A strong headline.
A paragraph or two of tight, well-written copy.
A logo and/or contact information.
What makes a good outdoor ad? A good outdoor ad has the following:
A single, easy to recognize image.
Only 3 to 5 words – any more and they'll be missed
A clear logo or branding.
什么样的广告才是优秀的广告?
What makes an outstanding Ad?
Contrary to what many think, it is not hard to create a good ad. There are many great ads that may appear very different on the surface, but ultimately all follow a simple rule: less is more.
In any advertisement, the timeframe you have to make an impression on your audience is limited to seconds. For billboard and print ads, this may be as little as 3-5 seconds; for radio and television, 30 seconds is usually standard. This limited time and space may encourage the notion that the ad or commercial must be full to the brim with information. This is misleading, and merely creates a cluttered, schizophrenic ad that becomes lost among similar amateur efforts. It is far more effective to develop a concise, coherent ad that appeals well to its audience.
A good ad:
Connects with its audience.
Is memorable and easily recalled.
Provides information quickly and succinctly.
Doesn't confuse the viewer or make them hunt for the pertinent information.
Calls the viewer to action.
It's okay to have white spaces, pauses, slow pans, or other elements that some might call a “waste” of space. Effective advertising does not lambaste the viewer with information; it allows room for the message to get the audience's attention and connect.
What makes a good print ad? A good print ad is composed of four elements:
A provocative image.
A strong headline.
A paragraph or two of tight, well-written copy.
A logo and/or contact information.
What makes a good outdoor ad? A good outdoor ad has the following:
A single, easy to recognize image.
Only 3 to 5 words – any more and they'll be missed
A clear logo or branding.
全部回答
- 1楼网友：罪歌
- 2021-02-08 09:36
语广告的格式
1、slogan.
2、headline.
3、illustration.(图像，一般已经给出)。
4、body.
5、signature.
广告类范文
一种皮鞋油的广告语
第一流产品，为足下增光
our shoe polish is surely of the first rate;
it shines your shoes and you look great.
大宝护肤霜的广告语
“要想皮肤好，早晚用大宝”
applying “dabao” morning and night
makes your skincare a real delight.
我要举报
如以上回答内容为低俗、色情、不良、暴力、侵权、涉及违法等信息，可以点下面链接进行举报！
点此我要举报以上问答信息
大家都在看
推荐资讯